Blogworld Expo recently released some blogging statistics that is of importance to all businesses, especially with client interest in Web 2.0. and social marketing.
* Over 12 million American adults currently maintain a blog.
* More than 147 million Americans use the Internet.
* Over 57 million Americns read blogs.
* 1.7 million American adults list making money as one of the reasons they blog.
* 89% of companies surveyed say they think blogs will be more important in the next five years.
* 9% of internet users say they have created blogs.
* 6% of the entire US adult population has created a blog.
* Technorati is currently tracking over 70 million blogs.
* Over 120 thousand blogs are created every day.
* There are over 1.4 million new blog posts every day.
* 22 of the 100 most popular websites in the world are blogs.
* 120,000 new blogs are created every day.
* 37% of blog readers began reading blogs in 2005 or 2006.
* 51% of blog readers shop online.
* Blog readers average 23 hours online each week.
Source: Blogworld Expo