Charlene Li, co-author of Groundswell, and former Forrester analyst, started her own company, the Altimeter Group.

We all know with the advent of social media like Facebook, youTube, LinkedIn, and Twitter, marketing is changing. Marketers today can be mired in a jumble of buzzwords that have little meaning behind them.  Marketers need to rethink strategies and start thinking about relationships first. She says “it’s not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship.”

One of Li’s favorite videos (below) shows the disconnect between advertisers and customers.  “It really captures how advertisers see the world, and how consumers are asking for a divorce.”

Do you agree? What are your thoughts?