London’s branding is falling down..falling down…
Unless you want to do something about it!
These are the many brands of London and London can’t take it anymore. Mostly London’s Mayor, Boris Johnson, can’t. He’s issued a public brief for the creative development and design of a brand.

Here’s where it gets super interesting. Moving Brands wants everyone to get involved. Yes, even us over in the US of A. The goal is to get the creative juices flowing to create a solid brand (much like the iconic I Love New York) by November 1st. This project has only been out there for 8 days and look at the killer work so far:

Design #21 by Alberto Bonello

Design #10 by Stephen Walker
Follow one of the most important metropolis asking for free brand work at A Brand For London.




What do you think?