TechCrunch Report – Marketers Embracing Social Media
In this Alterian study, results show how social media is being more widely accepted and utilized by marketers worldwide.
See a summary of the TechCrunch report below.
by Robin Wauters on January 21, 2010Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption.The survey covered 1068 marketing professionals worldwide.Alterian found that 66 percent of respondents will be investing in social media marketing (SMM) in 2010. Of those, 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities.The survey also found 36 percent of respondents are investing in social media monitoring and analysis tools.42 percent, however, said they don’t currently incorporate clickstream and web analytics data into their customer and e-mail database.To get a copy of the full report of the Alterian Annual Survey results, sign up here.
No TweetBacks yet. (Be the first to Tweet this post)
uberVU - social comments posted: 25 Jan at 2:35 pm
Social comments and analytics for this post…
This post was mentioned on Twitter by fluidstudio: New blog post: TechCrunch Report - Marketers Embracing Social Media http://www.fluid-studio.net/archives/2514...
Tweets that mention TechCrunch Report – Marketers Embracing Social Media | Fluid Studio — Topsy.com posted: 25 Jan at 9:16 pm
[…] This post was mentioned on Twitter by dyejo, Fluid Studio, Fluid Studio, Salime NASSUR, Salime NASSUR and others. Salime NASSUR said: RT @web20_marketing: TechCrunch Report – Marketers Embracing Social Media | Fluid Studio http://bit.ly/6iMeKL #marketing […]