Are social media and mobile apps causing e-mail usage to rise or decline?
What do you think?
Take a guess before reading the information below.
(Note: A special thanks to Morgan Stewart, director of research and strategy for ExactTarget (www.exacttarget.com), for this data).
44% of people who used social networks more also use email more often, which suggests that social media is driving some increase in email use.
However, the finding that the 22% of people who never use social networks report also using email more, compared with only 7% who are using email less, suggests that the increase in email use is attributable to more than simply social media.
What other factors would you say are influencing this?
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Dan Martell posted: 23 Feb at 9:30 am
As mobile continues to grow and smart phones improve the browsing experience, I think they will play a huge impact in the rise of email.
I’m very bullish on mobile as well as social … and even though the data shows that it wasn’t directly correlated in the increase in email usage, it’s pretty evident that social media is not going to kill email – if anything – it’s going to increase the amount of message we receive (ex: notifications / invites from friends).
Dan
Co-Founder
@danmartell
John Dye posted: 01 Mar at 8:40 am
Dan: Great comment! Thanks for sharing your thoughts!