Is there a “holy grail” form of marketing, one which will stand on its own and be the end all and be all of marketing options?

We believe not; Fluid subscribes to the fully integrated marketing approach (a little SEO, SEM, print collateral, print advertising, broadcast media, etc.). Each medium needs to reinforce the other mediums—the message needs to be clear and consistent.

Take a moment to read this article; it enlightened me that many online marketers neglect the other mediums.