Fluid's Big Idea Blog is a place for the observation and collection of thoughts on design, creativity and business.
12.9.09 John Dye
Wow—two very differing opinions on the status of print publishing.
See the graphic below (very long and vertical) and then the video at the bottom.
versus
dozens of myth-busting facts about magazines tweetable in 140 characters or less brought to you by www.magazine.org....
10.27.09 Matt Stuart
I subscribe to a weekly newsletter from GO-TO-MARKET STRATEGIES and with improvements in parts of the economy, I thought the following article had some good thoughts:
Post Recession Sales and Marketing—It's over, now what?
Hopefully you read our recession marketing research and took our advice to ...
09.3.09 Nic Annette
Unless you want to do something about it!
These are the many brands of London and London can't take it anymore. Mostly London's Mayor, Boris Johnson, can't. He's issued a public brief for the creative development and design of a brand.
Here's where it gets super interesting. Moving Brands wants everyone to get ...
Advertising, Appreciation, Blog, Branding, Design, Marketing
07.10.09 Luat Nguyen
Pantone collaboration with Gap flagship store in New York. The store is entirely dedicated to Pantone and their swatches. Pretty Cool.
Advertising, Appreciation, Blog, Branding, Design, Marketing, Sales
06.11.09 John Dye
I love Microgeist.
A great blog with valuable messaging.
I read a post on the site recently entitled "What a Social Media Expert should be."
I agree with many of the tenets, which I have summarized below.
For the full article, click HERE.
a) Awareness of the available social media ...
Advertising, Blog, Blogs, Social Media, Social Media Marketing, Social Networks, Viral Marketing, Web 2.0
05.20.09 Carrie Pymm
During a recession, the marketing budget is often the first to get cut. That may be a mistake. Businesses that advertise during a recession are not only more likely to survive the recession; they also continue to reap the benefits long after the recession is over.
05.18.09 Luat Nguyen
I just thought this was a great campaign. These business cards for Ogilvy simply shows that just because of the shrinking budgets caused by todays down economy, great design does not need to be sacrified. These business cards use less paper and only 2 colors and still make a big impact....
05.16.09 John Dye
If you are looking to monetize and have efficiently (and quickly) create web conversions, an e-mail campaign is, in my opinion, by far the best route. Based on the analytics behind the campaign, you can sift and sort the information and utilize it in the best way.
I recently read an article by Karen Bannan (reprinted below and ...
Advertising, Facebook, Social Media, Social Media News, Twitter, Web 2.0
03.20.09 John Dye
I rarely will take another article I find online and reprint it in its entirety.
However, the one below resonates with me and adds to my basic belief that social media is just one tool in the integrated marketing and advertising toolbox.
You can ride the "social media" horse far, ...
Advertising, Appreciation, Blogs, Business, Marketing, Social Media, Viral Marketing, Web 2.0
03.9.09 John Dye
Spec work (sometimes called "proof of concept") has often been frowned upon by the design industry, and for good reason. It often undermines others' efforts in trying to get work and creates unfair advantage as many groups and individuals are bidding on the same project.
It only takes one design group to ...
What is the future of print publication? Rise or demise? | 
London's branding is falling down..falling down... | 
Pantone/Gap NYC | 
What makes a marketer a true social media expert? | 
Advertising in a Down Economy | 
OGILVY CARDS | 
Social Media As A Marketing Magnifier?—reprint | 
