Fluid's Big Idea Blog is a place for the observation and collection of thoughts on design, creativity and business.
03.11.10 John Dye
In the current economy, most businesses must closely watch their marketing budgets.The following points are excerpted and summarized from ENTREPRENEUR magazine and describe ways you can make your marketing dollar stretch. For more detail and information (and to see the original article), click HERE.Use your ads ...
03.2.10 John Dye
I call it my personal online Rolodex.It follows me wherever I go (as long as I have internet access).It's LinkedIn, and it is now over 60 million professionals strong!What is the best way to create your LinkedIn profile and considerations you should keep in mind using when using this social medium? Mario Sundar, an ...
Nic Annette
Don't you just love Tuesdays? Tuesdays you get to play with creative tools and make something unique. Well, at least we get to do it, blog it, and tell you everything you need to know to do it yourself! Today, I ran the meeting and decided we were going to etch into drinking glasses. This is something I've always wanted ...
03.1.10 John Dye
Watch this video—JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in February 2010.
Although these numbers will be obsolete almost as soon as you watch this, the trends are there to show the internet, email, and social media are here to stay.
What does the next 6 months look like? 1 year? 5 years?
We would love to hear ...
02.26.10 John Dye
The following template is provided by PRWEBDIRECT. I have included it for easy referencing when writing an online press release.
These tips are useful in helping you get the best coverage for your news online!
Headline Announces News in Title Case, Ideally Under 80 CharactersThe summary paragraph is a little longer synopsis of the news, elaborating on the news ...
02.24.10 John Dye
This is an age old question for developers: Should my app be PAID or FREE? Greg Yardley, CEO of Pinch Media, offers some statistics based on the 35 million+ downloads his iPhone app analytics startup has tracked.For free apps, only about 20 percent of users return to use the iPhone app the first day ...
02.23.10 John Dye
What do you think?Take a guess before reading the information below.(Note: A special thanks to Morgan Stewart, director of research and strategy for ExactTarget (www.exacttarget.com), for this data). 44% of people who used social networks more also use email more often, which suggests that social media is driving some increase ...
02.20.10 John Dye
A quick chart to read.Get more description here on what AllFacebook.com says differentiates a Facebook Group versus a Facebook Fan Page.
02.18.10 John Dye
Listen more than you speak. Most of us can relate to this one from our person one-to-one interactions with others. Seeing the results in social media is less about marketing promotion and more about engaging your target audience in a conversation. Listen and respond to your customers, and you'll create that valuable relationship we always ...
John Dye
Toys “R” Us developed a great holiday promotion that encouraged more customers to become fans on the company’s Facebook page.
Using standard e-mail and other traditional marketing channels, the company let customers know they’d receive specific holiday discounts by agreeing to fan the company on Facebook.
In the end, it was very successful.
How successful?
When the promotion ...
4 reasons why business professionals should be on LinkedIn | 
Etch Your Heart Out | 
