This event  In honor of National Thank Your Mentor Day, the Utah Mentoring Partnership is hosting a Mentor Mixer and Reception on January, 21, 2010 from 5:30 -7:00 PM at the University of Utah, Olpin Union Building, Crimson View Room.

This event is by invitation only; press is invited.

Keynote speakers include Attorney General Mark Shurtleff, Salt Lake County Mayor Peter Corroon, University of Utah Author/Historian Anne Palmer Peterson, and Big Brother Mentor/Corporate. Fluid Studio is the key sponsor.

“If you are enjoying the blessings of a healthy, productive life, chances are you had good mentors–positive adult role models who were watching out for you,” says Shurtleff. “If you haven’t already, it’s time to thank them and pass mentoring on.”

The Utah Mentoring Partnership is an umbrella organization of 20 qualified mentoring groups.

In an age when nonprofit organizations are struggling harder than ever to have their messages heard, the value of branding and design has become increasingly essential to their survival.  Today, a first-of-its-kind book, Designing for the Greater 

In an age when nonprofit organizations are struggling harder than ever to have their messages heard, the value of branding and design has become increasingly essential to their survival.  Today, a first-of-its-kind book, Designing for the Greater Good, was released to offer readers insights into great nonprofit branding campaigns in 24 inspiring case studies and hundreds of illustrated examples.  Fluid Studio was among the firms whose outstanding campaigns were selected for inclusion in this prestigious collection. Highlighted in the book were two campaigns that Fluid Studio completed for Bonneville Communications of Salt Lake City, Utah.

Created as a comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, Designing for the Greater Good is based on authors Peleg Top and Jonathan Cleveland’s nearly 40 years of combined experience working with nonprofits and corporate communications departments across the country.

“After nearly a decade of studying cause marketing campaigns, I know that strong design is absolutely critical to success,” commented David Hessekiel, president, Cause Marketing Forum.  “As a unique showcase of campaigns that stand out from the crowd, Designing for the Greater Good is a valuable addition to the cause marketing literature.  This collection of work, often created in spite of low budgets and organizational impediments, should be an inspiration to creatives, nonprofit and corporate marketers alike.”

More on Designing for the Greater Good

Whether branding an identity for a nonprofit, designing invitations for fundraisers, pitching slogans effectively or creating print or online marketing material, it is essential that the graphic design of cause-related organizations attract attention to their goals, events and campaigns.

“Successful design for nonprofit organizations relies on a true partnership, where the designer is connected to the cause and the organization has accurately portrayed its culture and clientele.  When these elements come together, a powerful brand connection is made,” said author Jonathan Cleveland.  “Designing for the Greater Good was created as a first-of-its-kind resource for both designers and cause-related organizations seeking inspiration and direction from past successful campaigns.”

“Most designers and creative agencies, no matter their industry niche, will do some nonprofit or cause-related work at some stage of their career,” says author Peleg Top. “This work helps us create a sense of purpose that is bigger than us. It connects us to our community, helps us leave a legacy and be part of something bigger than our own work.”

Designing for the Greater Good (Harper Design, an imprint of Harper Collins) is available to the public starting January 26, 2010.  Its retail list price is $50.00.

http://designingforthegreatergood.com/index.html

See the graphic below (very long and vertical) and then the video at the bottom.

versus

dozens of myth-busting facts about magazines tweetable in 140 characters or less brought  Wow—two very differing opinions on the status of print publishing.

See the graphic below (very long and vertical) and then the video at the bottom.

versus

dozens of myth-busting facts about magazines tweetable in 140 characters or less brought to you by www.magazine.org.

Where do you fall on this issue? Do you still read a lot of print publications?

When? Friday, December 18, 2009 from 11:45 PM – 1:00 PM (MT)

  Grow Your Business with LinkedIn!

When? Friday, December 18, 2009 from 11:45 PM – 1:00 PM (MT)

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009^[update], LinkedIn had more than 50 million registered users.

How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool?

Come to this seminar and find out! Click HERE to register!

Why are we doing this?

Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI).

• Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently.

• Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience.

• Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.

**SNACKS PROVIDED**

About the Presenter:

John Dye, President of Fluid Studio, has been a longtime participant in social media realms and has helped numerous companies effectively incorporate social media into their overall marketing strategy. John will help businesses first understand the basics of social media before moving on to some of the more advanced features of social networking.

Big accolades from HOW.

Here we are:
http://howdesign.com/top10sitesfordesigners/

Please feel free to view the slides below and download them as well.

Remember, in addition to social media we also offer traditional marketing and advertising services, including radio/TV, direct mail, e-mail, texting, and  We hope you enjoyed our presentation!

Please feel free to view the slides below and download them as well.

Remember, in addition to social media we also offer traditional marketing and advertising services, including radio/TV, direct mail, e-mail, texting, and other services.

Give us a ring!

Looking to get hired in the ad agency and/or graphic design world?

Get familiar with digital mediums, including how to integrate social media into the marketing mix.

More than a third of 250 randomly selected, senior-level advertising and marketing 

Looking to get hired in the ad agency and/or graphic design world?

Get familiar with digital mediums, including how to integrate social media into the marketing mix.

More than a third of 250 randomly selected, senior-level advertising and marketing executives report they’ll be increasing staff in the next 12 months, while 55% are planning to maintain current levels and 10% expect cuts, according to a survey conducted in August by Creative Group, a Robert Half International company.

Dallas-based independent Richards Group is presently hiring and will continue to do so, said Amanda Vendal, creative and planning recruiter for the agency. As for digitally savvy applicants, Ms. Vendal finds that entry-level candidates from ad schools are coming equipped with portfolios balanced across traditional and alternative media.

So gear up and get digital!

Read more HERE.

MarketingProfs.com wrote on it as well.

According to the research, 40.5 percent of the messages published on social-media-darling Twitter are “pointless babble,” and a mere 8.7 percent of tweets have pass-along value

  This summer, Pear Analytics released an interesting study.

MarketingProfs.com wrote on it as well.

According to the research, 40.5 percent of the messages published on social-media-darling Twitter are “pointless babble,” and a mere 8.7 percent of tweets have pass-along value to others.

The piece won itself a lot of buzz from both sides of the proverbial fence. Anti-Twitterers were all, “AHA! I knew this was just a passing fad!” Pro-Twitterers ranged from defensive to hurt, arguing that Pear’s characterization of “pointless babble” was subjective and narrow.

But before you wipe Twitter off the whiteboard, consider this: Said “pointless babble” is exactly what makes Twitter such a rich resource for brands seeking to discover what users really think about them. Without the pressure of being profound, and with the brevity and speed afforded by updating your status instantly, users say exactly what’s on their minds, for the most-part unedited, and often revealing.

For example, a casual Twitter search of “Inglourious Basterds” following its premier revealed that the majority of users who’d seen it wanted to see it again. Now, that’s great on-the-spot info for a movie producer!

And a search for “Skittles” reveals the candy brand’s fixed state in the pop culture: People casually proclaim their love for Skittles, upload videos involving playing with Skittles and even swap color preferences.

The message for marketers here? Don’t let naysaying stats-panderers rob you of a priceless education—found only by dipping into a trendy technology and discovering for yourself why it is (or isn’t) valuable for your company.

The Po!nt: Don’t dis the tweet just yet. Keeping an open mind (especially about social media) is a major attribute of staying ahead of the game these days.

The next event is Rock ‘n Ribs.

Below is some information about the event.

Look for more details on the Gallivan Center’s website  Fluid Studio once again assisted the Gallivan Center with graphic design for their full season of events.

The next event is Rock ‘n Ribs.

Below is some information about the event.

Look for more details on the Gallivan Center’s website HERE . . .

Saturday, August 22
11 a.m.-8 p.m.
$5 Entry Fee (Kids 6 and under free)

Join us for the best BBQ in the West at Rock N’ Ribs. Competitors from all over the nation come to the Gallivan Center in August to compete in this KCBS sanctioned event. The winner gets a coveted invitation to the BBQ Big Time – The Jack Daniels World Championship Invitational and the American Royal Barbeque (the biggest BBQ contest in the world!).

Learn how the champs cook low and slow at our BBQ demonstrations, have your kids have fun on the jump toys, take a picture with Bobby-Q (our offical mascot), or take a picture at our pig pen with our giant pig’natas. Taste some of the local BBQ vendors style with a $3 sample plate while listening to some of the best local artists in Utah.