Fluid's Big Idea Blog is a place for the observation and collection of thoughts on design, creativity and business.
01.5.10 John Dye
In an age when nonprofit organizations are struggling harder than ever to have their messages heard, the value of branding and design has become increasingly essential to their survival. Today, a first-of-its-kind book, Designing for the Greater Good, was released to offer readers insights into great nonprofit branding campaigns in 24 inspiring case studies and hundreds of illustrated examples. ...
12.30.09 Matt Stuart
Sincere gratitude- have you expressed it? Wanna make people like you? Wanna see clients gravitate to you? Try it.
Here’s an article about “Thank You” from Go-To-Market Strategies:
When did you last say “Thank You” to a Customer?
“When you are grateful, fear disappears and abundance appears” ~ Tony Robbins
It shocks us how many companies do not thank ...
07.10.09 Luat Nguyen
Pantone collaboration with Gap flagship store in New York. The store is entirely dedicated to Pantone and their swatches. Pretty Cool.
Advertising, Appreciation, Blog, Branding, Design, Marketing, Sales
05.20.09 Carrie Pymm
During a recession, the marketing budget is often the first to get cut. That may be a mistake. Businesses that advertise during a recession are not only more likely to survive the recession; they also continue to reap the benefits long after the recession is over.
03.10.09 John Dye
In this down economy, many enterprises are looking for the "silver bullet" to help them with the marketing/advertising quandary they find themselves in—"how can we get noticed and stay front of mind but reduce/eliminate our current promotional budget?"
The short answer? There is no silver bullet.
The bit longer answer? Things can be ...
Blogs, Facebook, Marketing, MySpace, News, Promotional, Sales, Social Bookmarks, Social Media, Social Media Marketing, Social Networks, Twitter, Viral Marketing, Web 2.0, YouTube
02.25.09 Jim Killian
How familiar are you with social media?
Have you ever felt left out of a conversation or didn’t even know about the conversation because you haven’t been able to wrap your brain around where to start with social media?
Does hearing about Facebook, Twitter, LinkedIn, YouTube, MySpace, Digg, blogs, and other ...
Advertising, Blogs, Business, Clients, Facebook, Marketing, MySpace, Promotional, Sales, Social Bookmarks, Social Media, Social Media Marketing, Social Media News, Social Networks, Twitter, Viral Marketing, Web 2.0, YouTube
10.28.08 John Dye
"The man who stops advertising to save money is like the man who stops the clock to save time."
- Thomas Jefferson
In these difficult economic times, it is important to keep your economic engine running by continuing to plan for and carry out effective integrated marketing and advertising strategies.
Many companies ...
Advertising, Branding, Business, Clients, Marketing, Promotional, Sales
09.12.08 Laura Hoskisson
"Cross Ruff" is a simple technique based on leverage. Here are the steps to "Cross Ruff" that many agencies have found effective.
Take a current client's product and think of a joint/co-promotion with other companies compatible products (generally a company that is not currently your client).
Put the co-promotion in rough form.
Call the other companies in the co-promotion.
Introduce yourself as the agency ...
08.15.08 Jim Killian
Maintaining quality business relationships is important, but great relationships are what help businesses conquer challenges. Relationships permeate every part of our lives, personal and business. We all participate in successful relationships and we all have relationships we avoid at all costs. This is a short list of a few factors that must exist in order to achieve maximum impact from ...
Designing for the Greater Good | 
Pantone/Gap NYC | 
Advertising in a Down Economy | 
Social Media—Just one tool in the marketing/advertising toolbox | 
What Every Company Should Know About Using Social Media During A Recession | 
Sage words from Thomas Jefferson | 
