We admit it.

No one can guarantee that people will pick up on a video and pass it on to others.

But there are basic principles, that, if followed, will help move it in that direction.

Consider these ideas  OK.

We admit it.

No one can guarantee that people will pick up on a video and pass it on to others.

But there are basic principles, that, if followed, will help move it in that direction.

Consider these ideas . . .

SIMPLE: Keep it short and to the point.

Two minutes or less; the shorter the better. Most people don’t have long attention spans.

ENTERTAIN or EDUCATE: Most people will share if it does one of these two things.

KEEP IT VISUAL: After all, it is a medium that uses audio and video. Offer transitions often to break up the monotony, and do not employ a “talking head” that can bore people.

SHARE: Make sure you share your video. Tell others to forward it to their friends. Upload it to as many social networking sites as possible.

See the video below for some additional ideas.

Have any other tips and tricks? Feel free to share them in the comments section below.

15 Tips for Viral Video Marketing

• Listen more than you speak. Most of us can relate to this one from our person one-to-one interactions with others. Seeing the results in social media is less about marketing promotion and more about engaging your target audience

• Listen more than you speak. Most of us can relate to this one from our person one-to-one interactions with others. Seeing the results in social media is less about marketing promotion and more about engaging your target audience in a conversation. Listen and respond to your customers, and you’ll create that valuable relationship we always seek in marketing!

• Seek to understand how and why your target audience utilizes social media. Is it to pass time? Connect with others? Get information? Be entertained? Researching your customer and prospect demographics (and desires) will help you create customer-centric content. And we all know content is king on the web.

• Slice and dice! (No, this is not a Cutco knives commercial). You should monitor and measure all activities–after all, that is one of the reason to use web-based apps—their back-end analytical data set is very rich. Learn how to measure social media ROI (based on your intial goals, objectives, strategies, and subsequent tactics) and zero in on what leads you to success.

• Be real! Transparency is the key. Do not be a “cold” brand. If you get some compliments online and other types of positive interactions, thank the contributor genuinely (and maybe even offer a discount or special bonus). If you get some responses that are not so positive, do not ignore them. Address them and admit fault (if fault exists) with a strong statement and commitment to right the wrong and get better in the future.

We really enjoyed meeting with the good folks in  We recently had a chance to present real estate social media seminars to realtors and other members of the Washington County Board of Realtors in St. George, Utah.

We really enjoyed meeting with the good folks in Southern Utah. Our sponsors, United Title Services, were great as well!

Some key principles to consider:

-By the time a prospect contacts a realtor, studies show they have been looking at real estate on the Web anywhere from 10 to 40 hours

-Remember the 4 R’s: Be Relevant, be Real, be Responsive. The 4th “r” comes naturally if you do the first 3: a Relationship is formed.

-LISTEN, then RESPOND, then ENGAGE

-Content is KING on the web! Always update your blog and other web properties

-Remember the 70/20/10 rule

-Become a “local” expert in a niche real estate field. Don’t swim in red oceans–find blue oceans where you are unique

-Think like the prospect

-Consider using mobile devices to upload pictures, video, and geographic location of the real estate properties you are representing. It is “real time” and has good “Google juice”

The slides we utilized during our presentations are below.

Topsy: A search engine powered by tweets

  Here are some great tools we have found for real-time web analytics:

Topsy: A search engine powered by tweets

Tweetcloud: Finds terms being used in the context of your search term

What the Trend: Reveals the hottest trends and also gives you information as to why a trend is hot. Each trend has a description that has been recently written by a user similar to how Wikipedia gets information from users on a variety of topics. Another great real-time web analytics tool!

Fluid Studio was nominated for the Davis County (Utah) Chamber of Commerce Innovation Award (mainly for our work in the social media realm and the outreach we have  Tux or no tux at the awards banquet? That is the question.

Fluid Studio was nominated for the Davis County (Utah) Chamber of Commerce Innovation Award (mainly for our work in the social media realm and the outreach we have had with businesses training them on these topics in seminars).

We could use some more hardware in the office (can’t everyone?). Keep your fingers crossed for Fluid . . .

Chamber names award finalists

by Tom Busselberg

Jan 14, 2010

LAYTON — Nominees have been announced for the Davis Chamber of Commerce Business Awards Banquet set for Friday, Jan. 22. Drinks and Hors d’oerves will be served at 6 p.m., while the dinner and program start at 6:45 p.m. at the Davis Conference Center, here.

Honorees will be named for the categories of Business of the Year, Award for Innovation, New Business of the Year, Employer of the Year, and the Green Award.

Finalists for each category are: Business of the Year, Logistics Specialties, Mandarin Restaurant and Wasatch PeakFamily Practice.

Award for Innovation candidates are: Smith Sport Optics, Fluid Studio and Applegate HomeCare and Hospice.

New Business of the Year: NorthFront Business Resource Center.

Employer of the Year nominees are Lakeview Hospital, Futura Industries and Mission Support.

The Green Award nominees are Pioneer Adult Rehabilitation Center, Your Valet Cleaners and J-U-B Engineers.

The Legacy Award will also be presented to Davis Hospital and Medical Center, as announced last month.

“The awards banquet is following a totally new format this year,” said Chamber President & CEO Jim Smith. “The program will follow an ‘academy awards’ style presentation, with the winners being announced at the event.”

Smith has said previously that the chamber wants to be all-inclusive as far as who can be potentially honored. As a part of that effort, a special committee has been named to select those to be honored. In addition to the awards, new officers will also be named, including the chair, among others.

The public is invited but reservations are required.

WordPress/Twitter Integration

WordPress has enabled posting to and reading of WordPress.com blogs via the Twitter API. Users can write a status update and post to a WordPress.com blog, have it displayed in the blog reading view 

WordPress/Twitter Integration

WordPress has enabled posting to and reading of WordPress.com blogs via the Twitter API. Users can write a status update and post to a WordPress.com blog, have it displayed in the blog reading view and change what blog the posts go to. If geotagging has been enabled, the geolocation data gets exposed as well.

An example (in Tweetie) of what readers will see when they access WP blogs.

Social Media Marketers Declare Success

DECEMBER 2, 2009

http://www.emarketer.com/Article.aspx?R=1007401

Social Media Marketers Declare Success

DECEMBER 2, 2009

The Center for Marketing Research at the University of Massachusetts Dartmouth has followed up on its 2007 and 2008 studies of social media usage by the Inc. 500. Adoption and awareness continue to trend upward, with 91% of firms using at least one social media tool in 2009 and three-quarters describing themselves as “very familiar” with social networking.

Social networking and blogging have seen the most growth in adoption, while other technologies have flattened or even declined in use, including wikis and online video. Twitter usage, of course, has caught on quickly—more than one-half of businesses reported tweeting in 2009. This was the first year respondents were polled about Twitter.

One impressive change over time was in the percentage of Inc. 500 companies that did not use any form of social media. It dropped precipitously from 43% in 2007 to just 9% in 2009.

The Center for Marketing Research also noted that the Inc. 500, a list of the fastest-growing private companies in the US, is outpacing the larger, more traditional companies in the Fortune 500 in many social media activities.

Is the rush to adoption bringing marketing success? Respondents overwhelmingly believed it was. The companies polled were mostly measuring hits, comments, leads or sales as primary indicators.

Companies were also monitoring mentions of their brands in the social media space at 68% this year. That figure was climbing steadily, up from 60% in 2008 and 50% in 2007.

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