With 45 million Smartphone users now in the United States, searching on mobile web browsers has increased significantly. Google’s mobile search volume has grown more than fivefold over the last two years. Google’s new click-to-call 

With 45 million Smartphone users now in the United States, searching on mobile web browsers has increased significantly. Google’s mobile search volume has grown more than fivefold over the last two years. Google’s new click-to-call mobile ads have helped with the overall increase in search volume. The click-to-call feature allows mobile phone users to search for goods or services on their mobile phone browser and then click on the number within the ad to call the business. Some ads can be based on user location so the ad that they click on can call the store location that is nearest to them.

The clickthrough rates on Google’s click-to-call ads do 6 – 8% better than ads without a number or URL associated with it. A unique feature about the click-to-call is that it allows the advertisers for the ads to track how many calls they are getting per keyword, ad group, or campaign. The advantage that mobile ads have over computer ads is being able to target the ad by location, making the chances more likely that the ad will be opened.

With an increasing amount of Smartphone users, mobile advertisements will become a more common venue of searching on the mobile web, opening up more opportunities for marketers to explore more channels available to them.

I would suggest watching them at the link above. Most of his topics are with blogging effectively and tips and tricks you need to know to  I came across some videos that Darren Rowse has on YouTube.

I would suggest watching them at the link above. Most of his topics are with blogging effectively and tips and tricks you need to know to blog well and do what the best blogs are currently doing.

As we all know, content is king on the web and Darren share ways on how to constantly add value to readers via blogging.

To get a taste, watch the one below on “How to Add to Conversation in the Blogosphere [And Avoid the Echo Chamber].”

His accent (Australian?) helps keep you engaged as well . . .

I went to a conference a few months ago on web strategy and getting the best ROI on your web site. Part of the conference was y Sandra Niehaus, the author of “Web Design for ROI.”

The book talks 

I went to a conference a few months ago on web strategy and getting the best ROI on your web site. Part of the conference was y Sandra Niehaus, the author of “Web Design for ROI.”

The book talks about how billions of dollars in spending decisions are influenced by web sites. So why aren’t businesses more focused on designing their sites to maximize the Return on Investment?

Web design can do more than make a site look good. It can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

I’d highly recommend reading this book and learning how your web site decisions should have the same level of seriousness as other strategic business decisions. It’s as a critical role as Sales, Marketing, Legal or Finance.

www.wd4roi.com

Your website is the most public face of your company.

More people will visit your website than will ever visit your offices, view your catalog, or talk to your salespeople.  Make the most of this marketing channel by transforming 

Your website is the most public face of your company.

More people will visit your website than will ever visit your offices, view your catalog, or talk to your salespeople.  Make the most of this marketing channel by transforming your website into a lead-generating machine.

The “How-To’s” to creating a money-maker site:

·         Attract potential clients

·         Convert unknown visitors into strong leads for your sales team

·         Measure the results of your online marketing efforts and enhance the effectiveness for future campaigns

Details:

Lunch will be provided! (We regret that special dietary restrictions cannot be accommodated.)

When: Thursday, May 28th (11:30 a.m. – 1 p.m.)

Why: Understanding how your website contributes to your profit is key to getting the best possible return on your company’s investment.

How: Sign up below!

Where: Corporate Alliance Salt Lake City Center (7730 Union Park Ave, Midvale, UT)

Feel free to invite any friends or associates that may have an interest.

Space is limited, so sign up today to secure your spot!

Special Offer!
All attendees will receive FREE access to select seminar materials utilized following the training session.

Twitter has ~5 million users now (give or take a few hundred thousand). How can your enterprise cut through the noise and have a brand presence on this social networking medium?

Wow–talk about a clearinghouse of great links!

Compiled 

Twitter has ~5 million users now (give or take a few hundred thousand). How can your enterprise cut through the noise and have a brand presence on this social networking medium?

Wow–talk about a clearinghouse of great links!

Compiled by the authors of Twitter for Dummies, the list below contains some of the best links I found off their blog post located HERE.

Find some especially helpful? Let me know via a comment.

Mainstream media attention to Twitter for Business:

• Brave New World of Digital Intimacy, New York Times Magazine
• CEO Guide to Microblogging, BusinessWeek (6-part Special Report)
• Four Ways Companies Use Microblogging, CIO Magazine
• Five Marketing Tips for Tackling Twitter, Steve Mulder
• Anita Campbell at Inc.com on Why Business Bloggers are Twittering
• Why Twitter Matters by Stephen Baker, Businessweek May 15, 2008
• See how USAToday wrote about (and uses) Twitter
• New York Times and ABC News both covered Comcast’s Twitter use

Twitter for Business Blog Posts

• Chris Brogan’s 50 Ideas post
• Tara Hunt Tweeting for Companies 101
• Dawn Foster guide for brands and corporate identities

If you decide to go digital, you’re in luck with either of these two sites . . .

http://movetonext.com/

http://nowdothis.com/