The film industry has come a long way since the talkies. Every film produced seems to be one upping it’s predecessors, building upon storylines, sound design, graphics and the overall immersive qualities that movies have. It takes thousands of people working millions of man hours to build blockbuster films like Transformers and Harry Potter and the finished product is truly remarkable. Everyone already knows this … READ MORE
In the web-marketing world, it seems to me that businesses are zeroed in on improving SEO, creating links, and developing their blog. This is great, but none of it matters if your site is built around poor webpage usability.
In short, webpage usability is the ease by which a page visitor can navigate, view, and absorb information on a website. If the user can’t read … READ MORE
On January 10th, 2012 Google launched “Search plus Your World”.
Starting this week, Google+ members will be able to search both the entire web, and their own Google+ social graph. This means all your Google+ posts, photos, and circles will be integrated into your search. This is something other social platforms, such as Facebook, can only dream of.
Google is calling this “your web”. Instead … READ MORE
Brides to be have embraced the site, graphic designers, hand made artists, fashion designers and really anyone with goods and services that show well visually have found new sources of traffic via the site. Word is Pinterest has become the #1 source of traffic to Etsy.com.
There’s something very compelling about the visual aspect that has turned Pinterest browsing into somewhat of an addiction for … READ MORE
The Value of SEO /// SEO
While working to improve Fluid Studio’s search engine optimization on the website, I came across a few statistics proving it’s worth it to do SEO.
93% of online experiences begin with a search engine.
62% of search users click a link on the first page of search results.
42% of search users click the top-ranking link. 8% click the second-ranking link, and the click-through rate continues to … READ MORE
If you’re a small business owner, your website is the central hub of your company, and it’s a vital part of marketing and branding. Getting your web design wrong can have a negative impact on your business.
Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.
1. Poor Navigation - A good navigation structure … READ MORE
Note: As an update to the post below (written in early 2011), I found an article recently that describes how one company wiped a single year’s profits out in a single Groupon campaign. You can read about it here: This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money
In essence, 8,500 people signed up for the … READ MORE
We all know that marketing can be like wrestling with the bird at Thanksgiving.
It doesn’t have to be.
Need help with web, mobile apps, graphic design, SEO, and other marketing and advertising needs?
Money?
Time off?
Check this out: rewards for top performers lead them to worse performance.
If you want to foster innovation, bonuses won’t work either.
On the flipside, it’s all about letting people strike out on projects they care about.
Check out the video below and let us know if you agree in the comments below.