07/29/10

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Slideshare is the world’s largest community for sharing presentations, documents, and pdfs. Individuals and businesses can upload documents to SlideShare to share their ideas and also generate new contacts for their businesses. With over 25 million monthly visitors to their site, people are able to view presentations about topics that interest them.

How does this fit into social media? With the content that is uploaded, … READ MORE



07/21/10

With 45 million Smartphone users now in the United States, searching on mobile web browsers has increased significantly. Google’s mobile search volume has grown more than fivefold over the last two years. Google’s new click-to-call mobile ads have helped with the overall increase in search volume. The click-to-call feature allows mobile phone users to search for goods or services on their mobile phone browser and … READ MORE



07/14/10

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According to comScore, Facebook hit a new record high in traffic for the month of June.  Facebook had more than 141 million unique visitors in the U.S. for the month of June, which put its unique visitor numbers next to that of Google, the leader in unique site visits.  Google is currently the most visited website in the U.S. right now and has pulled … READ MORE



06/30/10

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With the many online social communities on the web, marketing and managing your brand can create some challenges. Here is a list of common challenges that can arise, and some ways to address the challenges.

1. Transparency

If your company fails, you have to be the first one to call yourself on it. If you succeed, you have to message that in a way to READ MORE



06/02/10

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In recent studies comparing internet usage from mobile devices and PC-based computers, reports indicate that mobile web usage will surpass PC based internet usage by 2014. Although mobile web only accounted for 1.26% of overall web traffic at the end of 2009, it is estimated to surpass desktop internet usage by 2014.

Why such a change?

Mobile internet is becoming more accessible to people … READ MORE



03/25/10

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This is a great article in the New York Times about the elimination of campaign posters for the new La Cage Aux Folles on Broadway. The posters were designed by SpotCo. Be sure to click the link to hear the short commentary of the process.… READ MORE



12/09/09

Wow—two very differing opinions on the status of print publishing.

See the graphic below (very long and vertical) and then the video at the bottom.

versus

dozens of myth-busting facts about magazines tweetable in 140 characters or less brought to you by www.magazine.org.

Where do you fall on this issue? Do you still read a lot of print publications?… READ MORE



10/27/09

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I subscribe to a weekly newsletter from GO-TO-MARKET STRATEGIES and with improvements in parts of the economy, I thought the following article had some good thoughts:

Post Recession Sales and Marketing—It’s over, now what?

Hopefully you read our recession marketing research and took our advice to continue (or even increase) your marketing throughout this most recent recession. You did didn’t you?

As the recession now … READ MORE



09/03/09

Unless you want to do something about it!

These are the many brands of London and London can’t take it anymore. Mostly London’s Mayor, Boris Johnson, can’t. He’s issued a public brief for the creative development and design of a brand.

Here’s where it gets super interesting. Moving Brands wants everyone to get involved. Yes, even us over in the US of A. The goal … READ MORE



07/10/09

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Pantone collaboration with Gap flagship store in New York. The store is entirely dedicated to Pantone and their swatches. Pretty Cool.

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