WHY USE SOCIAL MEDIA?

Cost

Compared to traditional marketing and media alternatives (e.g., broadcast media like television and radio, direct mail, outdoor billboards, etc.), social media is relatively inexpensive and can be created and deployed quickly and efficiently.

REACH

Social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience. Utilizing information willingly given by people on their personal profiles, a company can “drill down” to make sure their message is seen by the people they want to notice it. An online community of literally millions of people worldwide are available and will potentially share your enthusiasm and interest in your product or service.

Analytics and Return on Investment (ROI)

Philadelphia department store pioneer John Wanamaker once uttered a marketing truism: “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

Utilizing the analytics available via social media and other interactive outlets, Fluid Studio can help you discover what is working.

Using social media tools, Fluid Studio can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately. You can (and should) review the rate of success for each tool deployed (even multiple times a day if possible). As you see what is and is not working, you can then refine your online marketing mix and messaging to achieve maximum results. Never has a marketing medium been so dynamic and responsive!