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The Pros and Cons of Groupon /// Business

What is Groupon?

Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new … READ MORE

The best social media places for the rec /// Business, Social Media

Some questions have been posed to me over the last few months about how people can use social media (Facebook, LinkedIn, Twitter, YouTube, etc.) to hire and be hired.

Well, the answer could potentially be very long. In short, social media allows each entity (be it an individual, company, non-profit, etc.) to create an online presence. As people look to recruit or be recruited, social … READ MORE

Social Media As A Marketing Magnifier?†/// Advertising, Business, Marketing, Social Media

I rarely will take another article I find online and reprint it in its entirety.

However, the one below resonates with me and adds to my basic belief that social media is just one tool in the integrated marketing and advertising toolbox.

You can ride the “social media” horse far, but it cannot replace other types of marketing and advertising that should be done in … READ MORE

300+ Tips for Marketing in a Recession†/// Design Mondays

As of the date of publishing this blog entry, this topic contains 197 news and 213 blog items. Click HERE to read updated news, blogs, and resources about Advertising in a Recession. Find user-submitted articles and comments on Advertising in a Recession. There is something here for every business professional!… READ MORE

boxee /// Advertising, Business, Design Mondays, Marketing

quick intro to boxee from boxee on Vimeo.

It is amazing how quickly entertainment technology moves! Check out this site for the latest and greatest (as long as you have a Mac).

boxee is the best media center you can get your hands on. It plays all types of media, it looks great, and it’s free.

It will also share what friends are watching … READ MORE

Marketing Effectively During A Recession /// Advertising, Business, Marketing

Over $4.00 a gallon for gas?
I lost how much in my 401(k) this past quarter?

Sound familiar?

The “R” word has been used sparingly in certain circles (read Washington D.C. circles) over the past 4-6 months, but I’ll say it now: R-E-C-E-S-S-I-O-N.

It doesn’t look good (and I don’t think we have bottomed out yet).

So what now for companies? Hunker down and slice … READ MORE