03/16/12

 

I recently came across Malt-O-Meal’s rebrand. Their new name is MOM brands and their logo made me smile. Give credit to a large corporation with a long history to try something completely new and creative. The type choices and sun illustration are wonderful.

Read more at: http://www.underconsideration.com/brandnew/archives/moms_the_word.php

 

 … READ MORE



11/10/08

The campaign: Obama

The tactic: A campaign logo that conveys – and spreads — the brand message without words.

The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke “a new sense of hope,” as he told the Chicago Business JournalREAD MORE



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