I recently came across Malt-O-Meal’s rebrand. Their new name is MOM brands and their logo made me smile. Give credit to a large corporation with a long history to try something completely new and creative. The type choices and sun illustration are wonderful.
Read more at: http://www.underconsideration.com/brandnew/archives/moms_the_word.php
The campaign: Obama
The tactic: A campaign logo that conveys – and spreads — the brand message without words.
The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke “a new sense of hope,” as he told the Chicago Business Journal… READ MORE
