There are quite a few online portfolio sites on the web. Jim Killian, one of our designers here at Fluid, found BeHance, which is a combination of portfolio viewer/ranker and social network. The interface is attractive and it is a good resource to see what other designers are creating! If you have a minute, sign up and join the Fluid Circle!
The campaign: Obama
The tactic: A campaign logo that conveys – and spreads — the brand message without words.
The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke “a new sense of hope,” as he told the Chicago Business Journal… READ MORE
Read the blog article below to get some ideas on potential “earned” media placement. Do something out of the ordinary and get noticed!
In marketing, branding, business, and everything we do, I think this poem by an unknown author rings true.
Habit
I am your constant companion.
I am your greatest helper or heaviest burden.
I will push you onward or drag you down to failure.
I am completely at your command.
Half of the things you do you might as well turn over to … READ MORE
Over $4.00 a gallon for gas?
I lost how much in my 401(k) this past quarter?
Sound familiar?
The “R” word has been used sparingly in certain circles (read Washington D.C. circles) over the past 4-6 months, but I’ll say it now: R-E-C-E-S-S-I-O-N.
It doesn’t look good (and I don’t think we have bottomed out yet).
So what now for companies? Hunker down and slice … READ MORE
