01/08/09

There are quite a few online portfolio sites on the web. Jim Killian, one of our designers here at Fluid, found BeHance, which is a combination of portfolio viewer/ranker and social network. The interface is attractive and it is a good resource to see what other designers are creating! If you have a minute, sign up and join the Fluid Circle!

Click HERE to see READ MORE



11/10/08

The campaign: Obama

The tactic: A campaign logo that conveys – and spreads — the brand message without words.

The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke “a new sense of hope,” as he told the Chicago Business JournalREAD MORE



09/16/08

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Read the blog article below to get some ideas on potential “earned” media placement. Do something out of the ordinary and get noticed!

7 Tricks to Viral Web Marketing

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08/06/08

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In marketing, branding, business, and everything we do, I think this poem by an unknown author rings true.

 

Habit

 

I am your constant companion.

I am your greatest helper or heaviest burden.
I will push you onward or drag you down to failure.
I am completely at your command.

Half of the things you do you might as well turn over to me, and I … READ MORE



07/18/08

Over $4.00 a gallon for gas?
I lost how much in my 401(k) this past quarter?

Sound familiar?

The “R” word has been used sparingly in certain circles (read Washington D.C. circles) over the past 4-6 months, but I’ll say it now: R-E-C-E-S-S-I-O-N.

It doesn’t look good (and I don’t think we have bottomed out yet).

So what now for companies? Hunker down and slice … READ MORE



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