02/04/11
Social media.
Does it pay off?
Marketing Profs recently wrote on this subject. Some of their findings are:
“Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; and among those, 59% report average or significant ROI—making ratings and reviews the top social strategy to generate measurable return, … READ MORE
09/06/10
“Traditional communication design and the digital revolution will certainly blend and integrate, as clients’ communications needs rarely involve just one medium.”
—Katherine McCoy, February 2002
Wow! Ms. McCoy was very accurate (and given the date she made this assertion, very visionary as well).
At Fluid Studio, we wholly subscribe to this thought process. Communication, to be truly effective, must cross traditional marketing bounds and bleed … READ MORE