Posts Tagged ‘ROI’
Does it pay off?
Marketing Profs recently wrote on this subject. Some of their findings are:
“Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; and among those, 59% report average or significant ROI—making ratings and reviews the top social strategy to generate measurable return, … READ MORE
“Traditional communication design and the digital revolution will certainly blend and integrate, as clients’ communications needs rarely involve just one medium.”
—Katherine McCoy, February 2002